Simple means easy. Easy is good. And the new emporiaSIMPLICITYglam flip phone featuring a high-quality finish and chic design is good.

The SIMPLICITYglam doesn't boast any frills. Emporia has put making and receiving calls at the centre of this modern feature phone. And it does this very well, thanks to speed-dial keys, its ease of use, all its keys being extra-large (and illuminated and raised with a distinct pressing point), a feature that enables the text size to be changed to suit your individual needs, and a wide screen with easy-to-read text.

The device is IP54-certified (dust- and splash-proof) and particularly suitable for hearing aid users (M4/T4).

The phone is equipped with the tried-and-tested, patented emporia emergency button on its back, which enables the user to call for help very quickly and easily. All they have to do to activate the rescue chain is press the button with the heart.

Useful functions include but are not limited to an alarm clock with a snooze function, vibrating alerts, a calendar, a calculator and LED status lights (for the battery, calls and text messages).

Among other things, the phone comes with a convenient charging cradle, a headset, a user guide and a replaceable Li-ion battery.