Quantum Matrix Technology
Samsung’s Neo QLED range uses Quantum Mini LEDs – lights that are approximately the size of a grain of sand. They are precisely controlled to create deep blacks, boosted brightness levels, and intense detail and contrast in every aspect of the picture.

Neural Quantum Processor 4K
Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality.

Ultra Viewing Angle with Anti-Reflection Screen
No need to worry about having to close the curtains for a mid-day movie marathon. Samsung's critically acclaimed Anti-Reflection technology absorbs reflections to reduce glare, so you're not distracted from the action on screen.

Dolby Atmos®
Dolby Atmos technology delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.

Powered by Quantum Dot
See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Neo Quantum HDR+
From gloomy shadows to sun-scorched scenes – see the previously hidden detail in every scene, exactly as you’re meant to. Thanks to remarkable HDR brightness, watch in true-to-life quality with rich colour and remarkable contrast.

EyeComfort Mode
The EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play**

Motion Xcelerator Turbo Plus/ Pro**
Experience ultra-smooth and immersive 4K gaming. The TV and HDMI 2.1* work with next-gen consoles to deliver ultra-high 120Hz TV refresh rates and ultra-low input lag. The 50"/43" QN90C boasts 4K 144Hz TV motion for ultra-responsive, ultra-smooth gameplay**.

Object Tracking Sound Plus
An immersive TV surround sound experience that puts you in the heart of the action. This TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear a car zoom along your screen or the crowd cheer all around you.

Samsung Q-Symphony
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

SolarCell Remote
Replace the clutter of remotes with a SolarCell One Remote. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.

Sleek Design
Perfect the minimalist look with a super slim and ultra-stylish TV that has been crafted to look beautiful from any angle.

Smart TV powered by Tizen
With the best-selling Samsung Smart TV** you can dive into a huge collection of films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps* – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

SmartThings
Control the devices in your connected smart home through your TV*. With SmartThings built-in to your Samsung TV, you can monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.

Samsung TV Plus
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus*. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Samsung Knox*
Samsung Knox ensures that confidential and sensitive data stays safe, with mutli-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring. It even protects all the Home IoT devices connected to your TV. It's your privacy, secured.

AI Energy Saving Mode
With SmartThings** and AI Energy Mode, your TV adjusts the brightness depending on the content you're watching and the light levels in your room*** to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.